Marketing/Engagement
AMERICAN GIRL DOLL
In my Spring 2020 Integrated Marketing Communications class, we participated in a case competition to create a marketing plan to make American Girl Doll more relevant in the digital age. My team created the "Play Outside the Box" campaign, which included an application with Augmented Reality. I created the mockup of the app using Figma.
To see the PowerPoint, click on either image, or click here.
DOVE CHOCOLATE DIET COKE
I made this marketing plan book with a group of students in my Spring 2018 Creative Advertising class. It includes a creative brief, SWOT analysis, sample ads, and social media campaign. I designed this book using InDesign.
To see the PDF of the full book, click on either image, or click here.
GAME DAY
As digital editor at IU's student newspaper, the Indiana Daily Student, I worked closely with the social media and engagement editors. Our team created "Game Day" as a form of entertainment to relieve coronavirus quarantine boredom. We collaborated on ideas, social campaigns, and putting the activities together.
To see all of the Game Day articles, click here.
STARBUCKS
In my Spring 2019 Marketing class, my team and I created a marketing plan for Starbucks at different times of the day. We looked into the brand, the problem, and suggested multiple solutions to solve the business problem.
To see the PowerPoint, click on either image, or click here.
MSN
In my Fall 2018 Media Promotions and Marketing class, my team and I created a marketing plan for MSN to appeal to college students. My role on the team was VP of Marketing, so I took charge of conducting a SWOT analysis, creating a media plan, and brainstorming content.
To see the PowerPoint, click on either image, or click here.